Florida Oranges Put a Smile on Your Shoppers’ Faces
Nine out of 10 consumers say fresh food makes them happy.1
And fresh Florida Oranges check all the boxes shoppers care about:
- Health
- Wellness
- Unbeatable taste
Where Shopper Loyalty Begins: The Produce Department
Vibrant, high-quality fresh produce is the cornerstone of shopper engagement and store loyalty, and it’s where consumers vote with their wallets:
85% of shoppers purchase produce.2
No. 1 priority for a supermarket’s product range is good quality of fruits and vegetables.3
72% of shoppers say their primary reason for buying produce is to support a healthy lifestyle.4
Orange You Thankful for Oranges?
With this kind of popularity, oranges deliver as a category staple that drives repeat visits and basket building:
90% of consumers purchase oranges5
60% say they definitely or probably will purchase oranges in the next 30 days, making them the most widely and frequently consumed citrus fruit5
of shoppers purchase oranges at least weekly, with 7% buying them multiple times per week5
growth in orange volume (pounds) from 2022–20246
growth in oranges sold (dollars) from 2022–20246
Oranges Are Winning the Wellness Moment
What’s fueling the orange boom? Shoppers are prioritizing immunity, nutrition and wellness, and citrus is their go-to:
43% of citrus users say they’re eating more in 2025 compared to 2024.7
Why they say their citrus consumption is up7:
- 0%
- Immunity benefits
- 0%
- Nutritional attributes
- 0%
- Eating healthier
- 0%
- Weight loss
They’re onto something, as just one medium-sized orange provides:
0%
of the Recommended Daily Value of Vitamin C8
0% of the Recommended Daily Value of fiber9*
0% of the Recommended Daily Value of thiamin10*
Shoppers associate oranges with5:
Immune system support 0%
Skin health 0%
Sustained energy levels 0%
Brain health and function 0%
Hydration and electrolyte balance during exercise 0%
Weight management 0%
Healthy blood sugar balance 0%
Focus and concentration 0%
Heart health 0%
Iron absorption 0%
Florida Oranges Shine as the Gold Standard
Orange origin matters, and there’s a preference for premium citrus from Florida:
66% say that the best tasting oranges are grown in Florida, nearly 7 times the next choice.5
Weekly buyers place even higher value on Florida-grown oranges5
Shoppers are label readers, and Florida wins:
of consumers report familiarity with the Florida Citrus label5
2/3 of frequent orange purchasers are aware of where their oranges were grown — and it matters to them5
of weekly purchasers read labels at least occasionally with two-thirds of these consumers always reading fresh fruit labeling5
Nearly 2/3 of shoppers see added value in oranges grown in Florida, particularly core and frequent buyers5
Florida’s Juicy Secret
The secret? Florida Oranges are grown for what’s inside:
- Higher juice content11
- Distinctive sweetness-to-acid balance that consumers can taste
- Thinner peels = more edible fruit per orange
Florida’s environment produces the sweetest oranges12:
Florida’s subtropical climate and unique, sandy soil provides the perfect environment to grow the sweetest, juiciest citrus in the world.
The environment in Florida, while creating the highest quality within the orange, can leave minor imperfections on the exterior, but those don’t affect flavor, juice or nutrition.
Florida Oranges are grown for distinct quality and taste.
Stock Florida, Win Shoppers
Florida Oranges meet consumers exactly where they are:
- Craving health benefits
- Seeking premium quality
- Reading labels to find produce they can trust
With unmatched flavor, superior juice content and powerful brand recognition, Florida Oranges are the premium citrus option that drives category growth and builds loyal customers.